Greece’s Audio Visual industry has experienced rapid growth in recent years, attracting major productions and studios to film in the country. While this has positively impacted the local economy, it has also highlighted weaknesses in areas such as location management, crew capacity, and overall professionalism in the industry. Currently, filming permissions in Greece, particularly in Athens, are treated as real estate transactions rather than a specialized process. There is a lack of comprehensive guidelines on how cultural treasures should be utilized for filming purposes, leading to a lack of information and promotion of suitable locations to international audiences.
As the global demand for content and diverse filming locations continues to increase, countries that provide digital content and offer comprehensive regulations, supported by software tools to streamline the filming process, will attract investments and experience growth in the job market. Moreover, such countries have the potential to become popular tourist destinations once their film, advertising, and TV series productions reach a global audience.