The deliverable ”D2.2 – End-user needs & requirements” serves as a guide to the development of the SCENE platform and its components, based on the understanding of the needs and expectations of those who will interact with the platform.

In essence, “requirements” here are the essential qualities defining the system’s functioning. Imagine it as a roadmap—specific conditions that must be met for the system to thrive. The starting point involves identifying stakeholders, and the key players who will shape and benefit from the platform. It’s a bit like gathering a diverse group of storytellers, each contributing a unique perspective.

Enter Participatory Design a process where these stakeholders actively engage in shaping the requirements and design of the entire project. This ensures the project caters to their needs, making it not just a tech solution but a user-friendly experience.

Now, picture a melting pot of insights from production companies, location managers, and artistic directors. Through interviews and collaborative sessions, their real-world needs and expectations paint a vivid picture for the development team. This forms the basis for taking into consideration detailed user stories and mapping out the main operational scenarios, criteria constraints, and the actors involved.

Fast forward to the thematic analysis phase, where free-text responses from the survey become the narrative threads. No complex terminology, just insights neatly organized into distinct themes:

  1. Intellectual Property & Security
    • Under the overarching topic of Intellectual Property & Security, participants expressed their views on SCENE’s
    •  potential to transform Intellectual Property Rights (IPR) management. The proposed functionality was seen as a way to achieve clearer and more centralized IPR management in the industry. Additionally, the blockchain tool was acknowledged for its capacity to enhance trust, security, and transparency in content use.
  2. Efficiency and Productivity
    • The participant’s recognition of AI tools’ transformative power in enhancing productivity and efficiency was highlighted. The discussion included the role of AI in speeding up processes, automating manual procedures, and organizing and coordinating production workflows. Automation was viewed as a key driver for increased productivity and reduced human errors.
  3. Audience Analysis and Engagement
    • Participants expressed a significant need for assistance in activities beyond production, particularly in audience analysis and engagement. The potential automation of audience profiling, engagement strategies, and marketing decisions through AI attention. The participants recognized the resource-intensive nature of manual audience analysis and saw AI as a tool to boost movie outreach and success.
  4. Creativity and Production Enhancement
    • AI’s role in cultivating creativity and enhancing production was a recurring theme. Participants highlighted the potential of AI tools in generating on-demand content, aiding in plot adaptations, script generation, and assisting in pre- and post-production tasks. The emphasis was on AI as a remedy for the temporal lack of creativity and a valuable tool for improving overall content creation.
  5. Attitude towards Emerging Technologies
    • The final theme explored the participants’ attitudes towards emerging technologies, particularly AI. While some expressed skepticism about the potential threat of AI replacing human roles, others viewed it as an opportunity for industry evolution. A common thread was a lack of comprehensive knowledge about the capabilities of emerging technologies, creating a sense of uncertainty among participants.

In conclusion, these insights provide a rich understanding of end-users perspectives on SCENE’s development. It’s not just about the technology; it’s about designing a solution that aligns with real-world needs, a story where users play a crucial role in shaping the narrative. These themes serve as guiding lights, offering valuable insights for the continued refinement and development of SCENE.